Superior, WI

Census Place

Add Comparison

2024 Population

26,677

US Senator

Ron Johnson

Republican Party

US Senator

Tammy Baldwin

Democratic Party

2024 Median Age

39.1

0.514% 1-year increase

2024 Poverty Rate

13.3%

2.08% 1-year increase

2024 Median Household Income

$64,216

1.26% 1-year growth

2024 Employed Population

14,092

0.262% 1-year decline

About

None of the households in Superior, WI reported speaking a non-English language at home as their primary shared language. This does not consider the potential multi-lingual nature of households, but only the primary self-reported language spoken by all members of the household.

98.8% of the residents in Superior, WI are U.S. citizens.

The largest universities in Superior, WI are University of Wisconsin-Superior (651 degrees awarded in 2024).

Most people in Superior, WI drove alone to work, and the average commute time was 16.1 minutes. The average car ownership in Superior, WI was 2 cars per household.

United States Wisconsin Douglas County, WI Duluth, MN-WI St. Louis County (Southeast)--Duluth, Hermantown & Proctor Cities PUMA, MN Northwest Wisconsin Counties PUMA, WI

Population & Diversity

Superior, WI is home to a population of 26.7k people, from which 98.8% are citizens. As of 2024, 2.26% of Superior, WI residents were born outside of the country (602 people).

In 2024, there were 16.9 times more White (Non-Hispanic) residents (23.5k people) in Superior, WI than any other race or ethnicity. There were 1.39k Two Races Excluding Other, & Three or More Races (Non-Hispanic) and 289 Asian (Non-Hispanic) residents, the second and third most common ethnic groups.

Population & Diversity

Citizenship

98.8%

2024 Citizenship

98.9%

2023 Citizenship

As of 2024, 98.8% of Superior, WI residents were US citizens, which is higher than the national average of 93.2%. In 2023, the percentage of US citizens in Superior, WI was 98.9%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Superior, WI compared to that of it's neighboring and parent geographies.

Diversity

Race and Ethnicity

The 3 largest ethnic groups in Superior, WI

White (Non-Hispanic)
23.5k ± 218
Two Races Excluding Other, & Three or More Races (Non-Hispanic)
1.39k ± 253
Asian (Non-Hispanic)
289 ± 108

2.55%

Hispanic Population

681 people

2.55% of the people in Superior, WI are hispanic (681 people).

The following chart shows the 8 races represented in Superior, WI as a share of the total population.

Global Diversity

The PUMS dataset is not available at the Place level, so we are showing data for Wisconsin.

Most Common Origin

Mexico
90,085 ± 7,313 people
India
22,216 ± 3,653 people
China
14,090 ± 2,911 people

In 2024, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 90,085 Wisconsin residents, followed by India with 22,216 and China with 14,090.

Foreign-Born Population

2.26%

2024 Foreign-Born Population

602 people

2.13%

2023 Foreign-Born Population

565 people

As of 2024, 2.26% of Superior, WI residents (602 people) were born outside of the United States, which is approximately the same as the national average of 14%. In 2023, the percentage of foreign-born citizens in Superior, WI was 2.13%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Superior, WI compared to that of it's neighboring and parent geographies.

Military

Veterans

Most Common Service Period

Vietnam
518 ± 136
Gulf War (2001-)
294 ± 128
Gulf War (1990s)
199 ± 97

Superior, WI has a large population of military personnel who served in Vietnam, 1.76 times greater than any other conflict.

The chart shows the distribution of veterans by conflict in Superior, WI.

Health

95% of the population of Superior, WI has health coverage, with 52.4% on employee plans, 16.9% on Medicaid, 11.7% on Medicare, 11.7% on non-group plans, and 2.31% on military or VA plans.

Primary care physicians in Wisconsin see 1,251 patients per year on average, which represents a 0% change from the previous year (1,251 patients). Compare this to dentists who see 1363 patients per year, and mental health providers who see 375 patients per year.

By gender, of the total number of insured persons, 48.6% were men and 51.4% were women.

Coverage

Health Care Diversity

In 2024, insured persons according to age ranges were distributed in 20.2% under 18 years, 24% between 18 and 34 years, 38.4% between 35 and 64 years, and 17.3% over 64 years.

By gender, of the total number of insured persons, 48.6% were men and 51.4% were women.

The following chart shows the number of people with health coverage by gender.

Uninsured People

4.96%

Uninsured

52.4%

Employer Coverage

16.9%

Medicaid

11.7%

Medicare

11.7%

Non-Group

2.31%

Military or VA

Between 2023 and 2024, the percent of uninsured citizens in Superior, WI declined by 8.23% from 5.41% to 4.96%.

The following chart shows how the percent of uninsured individuals in Superior, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

Economy

The economy of Superior, WI employs 14.1k people. In 2024, the largest industries in Superior, WI were Health Care & Social Assistance (2,282 people), Retail Trade (2,166 people), and Accommodation & Food Services (1,402 people), and the highest paying industries were Mining, Quarrying, & Oil & Gas Extraction ($126,027), Utilities ($72,917), and Construction ($71,348).

Employment

Occupations

14.1k

2024 Value

± 811

−0.262%

1 Year decline

± 8.05%

From 2023 to 2024, employment in Superior, WI declined at a rate of −0.262%, from 14.1k employees to 14.1k employees.

The most common job groups, by number of people living in Superior, WI, are Management Occupations (1,393 people), Office & Administrative Support Occupations (1,361 people), and Sales & Related Occupations (1,224 people). This chart illustrates the share breakdown of the primary jobs held by residents of Superior, WI.

Unemployment Insurance Claims

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

Industries

Employment by Industries

14.1k

2024 Value

± 811

−0.262%

1 Year decline

± 8.05%

From 2023 to 2024, employment in Superior, WI declined at a rate of −0.262%, from 14.1k employees to 14.1k employees.

The most common employment sectors for those who live in Superior, WI, are Health Care & Social Assistance (2,282 people), Retail Trade (2,166 people), and Accommodation & Food Services (1,402 people). This chart shows the share breakdown of the primary industries for residents of Superior, WI, though some of these residents may live in Superior, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

Median Earnings by Industry

$53,985

Median earning men ± $4,046

$40,753

Median earning women ± $2,598

The industries with the best median earnings for men in 2024 are Public Administration ($75,645), Manufacturing ($72,426), and Transportation & Warehousing, & Utilities ($71,429).

The industries with the best median earnings for women in 2024 are Construction ($80,476), Transportation & Warehousing, & Utilities ($61,444), and Professional, Scientific, & Management, & Administrative & Waste Management Services ($54,063).

Employment by Industry Sector

Data is only available at the state level. Showing data for Wisconsin.

Y-Axis

1.6%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 2.95M people employed in Wisconsin. This represents a 1.6% increase in employment when compared to February 2022.

Right after the beginning of the COVID-19 pandemic, during April 2020, a general dip can be seen across industry sectors, resulting in an overall decline in employment by 13.3%.

The following chart shows monthly employment numbers for each industry sector in Wisconsin.

Civics

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

Ron Johnson and Tammy Baldwin are the senators currently representing the state of Wisconsin. In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

Wisconsin is currently represented by 8 members in the U.S. house, and members of the House of Representives are elected to 2-year terms.

Presidential Elections

Presidential Popular Vote Over Time

Voting results are not available for Superior, WI. Showing the available data for Wisconsin.

2024 Election Results

Donald J. Trump (49.6%)
Republican Party
Kamala Harris (48.7%)
Democratic Party
Robert Kennedy (0.518%)
Independent Party

In the 2024 presidential election, the popular vote in Wisconsin went to Donald J. Trump with 49.6% of the vote. The runner-up was Kamala Harris (48.7%), followed by Robert Kennedy (0.518%).

The following chart shows the popular vote results in Wisconsin for each registered party from 1976 to 2024.

Senator Elections

US Senators from Wisconsin

Senatorial voting results are only available at the state level. Showing data for Wisconsin.

Ron Johnson

Senator from Wisconsin

Assumed office on January 3, 2011

Tammy Baldwin

Senator from Wisconsin

Assumed office on January 3, 2013

Ron Johnson and Tammy Baldwin are the senators currently representing Wisconsin.

In the United States, senators are elected to 6-year terms with the terms for individual senators staggered.

The following chart shows elected senators in Wisconsin over time, excluding special elections, colored by their political party.

Education

In 2024, universities in Superior, WI awarded 651 degrees. The student population of Superior, WI in 2024 is skewed towards women, with 891 male students and 1,942 female students.

Most students graduating from Universities in Superior, WI are White (542 and 89.4%), Hispanic or Latino (21 and 3.47%), Black or African American (12 and 1.98%), and American Indian or Alaska Native (10 and 1.65%).

The largest universities in Superior, WI by number of degrees awarded are University of Wisconsin-Superior (651 and 100%).

The most popular majors in Superior, WI are Elementary Education & Teaching (79 and 12.1%), School Counseling & Guidance Services (57 and 8.76%), and Other Multidisciplinary Studies (53 and 8.14%).

The median tuition cost for a public four year colleges is $7,081 for in-state students and $14,995 for out-of-state students.

Admissions & Enrollments

Applicants, Admissions & Enrolled

University

Measure

In 2024 in Superior, WI, the percentage of applicants admitted was 93%, while the percentage of admitted who enrolled was 19.3%. The number of students enrolled in 2024 was 2,833 (31.5% men and 68.5% women).

The line chart shows the evolution of the percentage of applicants admitted, admitted who enrolled or the number of students enrolled according to the option selected in the upper button.

Enrollments by Gender and Races

Universities

In 2024 there were 2,833 students enrolled in Superior, WI, 31.5% men and 68.5% women.

By race, the largest number of students enrolled was concentrated in White with 2,267 records, of which 71.2% were women and 28.8% men.

Completions

Concentrations

Most Common

Elementary Education & Teaching
79 degrees awarded
Other Multidisciplinary Studies
53 degrees awarded
General Business Administration & Management
42 degrees awarded

In 2024, the most common concentation for Bachelors Degree recipients in Superior, WI was Elementary Education & Teaching with 79 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Superior, WI according to their major.

Universities

Gender

Race

University of Wisconsin-Superior

Largest Universities by degrees awarded

651 degrees awarded

In 2024, the institution with the largest number of graduating students was University of Wisconsin-Superior with 651 degrees awarded.

Student Diversity

University

In N/A, N/A men were awarded degrees from institutions in Superior, WI, which is N/A times N/A than the N/A female students who received degrees in the same year.

In 2024, the most common race/ethnicity group awarded degrees at institutions was White students. These 542 degrees mean that there were 25.8 times more degrees awarded to White students then the next closest race/ethnicity group, Hispanic or Latino, with 21 degrees awarded.

Awarded Degrees over Time

The graph shows the evolution of awarded degrees by degrees. Under the paragraphs, the average number of awarded degrees by university in each degree is shown.

Tuition

Average Net Price by Sector

Universities

Public, 4-year or above ($7,081) is the sector with the highest median state tuition in 2024.

Public, 4-year or above ($1,731) is the sector with the highest median state fee in 2024.

Public, 4-year or above ($1,050) is the sector with the highest average net price of books and supplies.

The graph shows the average net price by sector and year.

Housing & Living

People in Superior, WI have an average commute time of 16.1 minutes, and they drove alone to work. Car ownership in Superior, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Rent vs Own

60.6%

Homeownership

2024

60.8%

Homeowners with Mortgage

2024

In 2024, 60.6% of the housing units in Superior, WI were occupied by their owner. This percentage declined from the previous year's rate of 61.2%.

This chart shows the percentage of owner in Superior, WI compared it's parent and neighboring geographies.

Equity

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$64,216

Median Household Income

± $6,466

12k

Number of Households

± 718

In 2024, the median household income of the 12k households in Superior, WI grew to $64,216 from the previous year's value of $63,415.

The following chart displays the households in Superior, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

Wage Distribution

The closest comparable wage GINI for Superior, WI is from Wisconsin.

0.439

2024 Wage GINI in Wisconsin

0.441

2023 Wage GINI in Wisconsin

In 2024, the income inequality in Wisconsin was 0.439 according to the GINI calculation of the wage distribution. Income inequality had a 0.364% decline from 2023 to 2024, which means that wage distribution grew somewhat more even. The GINI for Wisconsin was lower than than the national average of 0.474. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

Transportation

Commuter Transportation

Most Common Commute in 2024

Drove Alone (73.7%)
Carpooled (10.3%)
Worked At Home (8.66%)

In 2024, 73.7% of workers in Superior, WI drove alone to work, followed by those who carpooled to work (10.3%) and those who worked at home (8.66%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

Commute Time

16.1 minutes

Average Travel Time

Using averages, employees in Superior, WI have a shorter commute time (16.1 minutes) than the normal US worker (26.4 minutes). Additionally, 1.52% of the workforce in Superior, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Superior, WI compares to that of it's neighboring and parent geographies.

Car Ownership

2 cars

Average Number

The following chart displays the households in Superior, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Superior, WI have 2 cars.

Poverty

Poverty & Diversity

13.3% of the population for whom poverty status is determined in Superior, WI (3.43k out of 25.8k people) live below the poverty line, a number that is higher than the national average of 12.5%. The largest demographic living in poverty are Females 55 - 64, followed by Females 18 - 24 and then Males 55 - 64.

The most common racial or ethnic group living below the poverty line in Superior, WI is White, followed by Hispanic and Two Or More.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.